ContentDemand · Campaigns
Webinar Design
Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Structures the session with a five-part narrative arc: hook, context, proof, CTA, and next steps.
- 2Plans engagement moments every four to five minutes: polls, chat prompts, live demos, breakout discussions, giveaways.
- 3Assigns speaker roles (host, SME, customer, demo specialist) with defined handoffs and timing.
- 4Builds an agenda with time, segment, speaker, and engagement tactic mapped per slot.
- 5Designs tailored CTAs (trials, workshops, consultations) with follow-up automation tied to each offer.
When to use
- Planning a new webinar topic or series from scratch and need a structured session design.
- A recurring webinar format shows declining engagement and needs a format refresh.
- Coaching speakers who tend to lecture and need techniques to keep a virtual audience active.
- Preparing a webinar that needs to convert attendees to a specific next step with a tracked CTA.
Best for
Marketing Manager
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Webinar Design?
Webinar Design is a Claude Code skill for content by GTM Agents. Use when crafting compelling webinar narratives, engagement tactics, and attendee experiences.
When should I use Webinar Design?
Planning a new webinar topic or series from scratch and need a structured session design. A recurring webinar format shows declining engagement and needs a format refresh.
How do I install Webinar Design?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Webinar Design free to use?
Yes. Webinar Design is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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