Social Selling
Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Monitors prospect activity (posts, job changes, events, mutual connections) as context for outreach.
- 2Sequences engagement across public touchpoints (comments, shares) and private DMs per target account.
- 3Converts marketing engagement signals (webinar attendance, post interactions) into warm conversation starters.
- 4Provides weekly activity planner templates balancing comments, value shares, and direct messages.
- 5Tracks connection acceptance, DM reply rates, and meetings booked per 50 connections for iteration.
When to use
- Cold email response rates are low and you need warmer entry points into target accounts.
- Prospects are active on LinkedIn and you want to engage before sending a formal pitch.
- SDRs need to nurture a named account list over several weeks with structured touchpoints.
- A webinar or event just produced engagement and you want to convert attendees to conversations.
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Frequently asked questions
What is Social Selling?
Social Selling is a Claude Code skill for sourcing by GTM Agents. Use when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.
When should I use Social Selling?
Cold email response rates are low and you need warmer entry points into target accounts. Prospects are active on LinkedIn and you want to engage before sending a formal pitch.
How do I install Social Selling?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Social Selling free to use?
Yes. Social Selling is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.