Product Market Fit Analysis

Description

Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.

What this skill does

1. 1Applies the Sean Ellis survey framework to measure the percentage of users who would be 'very disappointed' if the product disappeared, with a 40% benchmark.
2. 2Interprets retention curves to determine whether the product creates ongoing value or is decaying toward zero.
3. 3Identifies leading indicators of real PMF: customer pull, urgency in buyer questions, outrage during outages.
4. 4Segments fit by company size, industry, use case, and geography to pinpoint where PMF is strongest.
5. 5Produces a scale-vs-iterate decision based on survey scores, retention shape, reference customers, and distribution readiness.

When to use

• Deciding whether to scale spend or keep iterating on the product before committing to growth.
• Running a PMF survey and needing a framework to interpret the results by segment.
• Diagnosing high churn or flat retention to determine if PMF has been reached or lost.
• Preparing for a board or investor conversation about where the product stands on the PMF spectrum.

Frequently asked questions