RevOpsPipeline · Mgmt

Pql Framework

Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Catalogs product usage signals - feature adoption, plan limits, collaboration events, intent indicators - with data sources.
  2. 2Builds a scoring model with signal weights, decay rules, and negative disqualifier signals.
  3. 3Tiers PQL output (A/B/C) and maps each tier to follow-up motions, SLAs, and routing owners.
  4. 4Specifies routing rules pushing signals to CRM tasks, Slack alerts, or CS queues.
  5. 5Measures conversion rate, ARR impact, and model feedback to tune scoring over time.

When to use

  • Standing up a PQL program to route high-intent product users to sales or CS.
  • Recalibrating an existing PQL model after win rate or conversion metrics drift.
  • Aligning product, growth, and sales on what behaviors define a qualified product lead.
  • Auditing whether current routing logic is surfacing the right accounts at the right time.

Tools used

Slack· Productivity

Best for

Account ExecutiveRevenue Operations

Format

FrameworkTemplateWorkflowAnalyzerTracker

Frequently asked questions

What is Pql Framework?

Pql Framework is a Claude Code skill for revops by GTM Agents. Methodology for defining product-qualified lead (PQL) signals, scoring, and routing.

When should I use Pql Framework?

Standing up a PQL program to route high-intent product users to sales or CS. Recalibrating an existing PQL model after win rate or conversion metrics drift.

How do I install Pql Framework?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Pql Framework free to use?

Yes. Pql Framework is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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