Positioning Strategy
Find and own a defensible market position.
npx skills add beingsmit/technical-product-gtmDescription
Find and own a defensible market position. Use when messaging sounds like competitors, conversion is weak despite awareness, repositioning a product, or testing positioning claims. Includes Crawl-Walk-Run rollout methodology and the word change that improved enterprise deal progression.
What this skill does
- 1Audits your messaging against 5-7 competitors to identify shared claims you must stop making and positions you can actually own.
- 2Runs a three-phase Crawl-Walk-Run rollout: A/B test two positioning angles in outbound email before committing to any rebrand.
- 3Scores every positioning claim against a defensibility hierarchy — structural advantage beats market position beats product feature.
- 4Produces a three-layer positioning architecture: market context, positioning statement, and full narrative for sales and marketing.
- 5Identifies which word choices signal collaboration versus threat to enterprise buyers, with concrete before/after examples.
When to use
- Your sales team can't explain why you're different from the two closest competitors.
- Brand awareness is growing but website conversion and demo booking rates are flat.
- You're preparing a repositioning before a rebrand and need a data-backed validation process.
- Cold email reply rates are low despite targeting the right accounts and seniority levels.
Best for
Format
Frequently asked questions
What is Positioning Strategy?
Positioning Strategy is a Claude Code skill for content by beingsmit. Find and own a defensible market position.
When should I use Positioning Strategy?
Your sales team can't explain why you're different from the two closest competitors. Brand awareness is growing but website conversion and demo booking rates are flat.
How do I install Positioning Strategy?
Run the install command (npx skills add beingsmit/technical-product-gtm). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Positioning Strategy free to use?
Yes. Positioning Strategy is open source under the MIT license, published in the beingsmit/technical-product-gtm repository on GitHub.