Ai Gtm

Description

Go-to-market strategy for AI products. Use when positioning AI products, handling "who is responsible when it breaks" objections, pricing variable-cost AI, choosing between copilot/agent/teammate framing, or selling autonomous tools into enterprises.

What this skill does

1. 1Diagnoses the real enterprise objection to autonomous AI — not accuracy but organizational accountability — and maps it to the prospect's incident response process.
2. 2Guides positioning choices between copilot, agent, and teammate framing based on buyer type and product autonomy level.
3. 3Applies the hybrid pricing formula — base fee plus variable at 20-30% of the customer's alternative cost — to avoid the usage-variance trap.
4. 4Structures enterprise AI demos to show a failure and recovery, not just success, to build more trust than a perfect demo.
5. 5Identifies ceiling-moment buyers who have already adopted a comparable tool and hit its limits, targeting them for 3-5x better conversion.

When to use

• Your AI product keeps passing security review but stalling at the operations or procurement stage.
• You are deciding whether to position your product as autonomous, an agent, a copilot, or a teammate for an enterprise audience.
• Your pricing uses pure usage-based billing and high-usage customers are churning or complaining.
• You want to build a target list of companies that already use a category predecessor tool and are likely ready for your upgrade.

Tools used

Frequently asked questions