Personalization Logic
Use when defining dynamic content rules, tokens, and conditional offers inside nurture programs.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines segmentation inputs across persona, industry, product usage, lifecycle stage, and engagement history.
- 2Builds modular content blocks - hero, proof, CTA, offer - with variants mapped to each segment.
- 3Manages a token dictionary covering data sources, fallback values, and formatting rules.
- 4Structures A/B/C tests to measure the impact of different personalization depths.
- 5Governs approval workflows, localization requirements, compliance checks, and expiration dates for content blocks.
When to use
- Building dynamic content for a lifecycle nurture that needs to adapt by industry, role, or behavior.
- Mapping personalization tokens to copy blocks before handing off to email production.
- Coordinating personalization logic across email, in-app messages, ads, and SDR assist sequences.
- Auditing fallback coverage to ensure no segment receives a broken or generic experience.
Best for
Format
Frequently asked questions
What is Personalization Logic?
Personalization Logic is a Claude Code skill for outbound by GTM Agents. Use when defining dynamic content rules, tokens, and conditional offers inside nurture programs.
When should I use Personalization Logic?
Building dynamic content for a lifecycle nurture that needs to adapt by industry, role, or behavior. Mapping personalization tokens to copy blocks before handing off to email production.
How do I install Personalization Logic?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Personalization Logic free to use?
Yes. Personalization Logic is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.