Performance Tracking
Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines a three-tier metric hierarchy: business metrics (pipeline, revenue), leading indicators (MQL, CTR), and diagnostic signals (CPC, CVR).
- 2Maps data sources across ad platforms, marketing automation, CRM, and BI with consistent ID and UTM rules.
- 3Builds executive and operator dashboard views with automated refresh, spend pacing alerts, and CPA thresholds.
- 4Runs an insight cadence (daily standups, weekly deep dives, end-of-campaign retros) with an optimization log capturing hypotheses and results.
When to use
- Setting up measurement before a campaign launch so metrics, data sources, and reporting owners are defined in advance.
- Monitoring an active campaign to catch pacing issues or conversion drops before they compound.
- Running a post-campaign retro to benchmark results and capture learnings for future planning.
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Frequently asked questions
What is Performance Tracking?
Performance Tracking is a Claude Code skill for revops by GTM Agents. Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
When should I use Performance Tracking?
Setting up measurement before a campaign launch so metrics, data sources, and reporting owners are defined in advance. Monitoring an active campaign to catch pacing issues or conversion drops before they compound.
How do I install Performance Tracking?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Performance Tracking free to use?
Yes. Performance Tracking is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.