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ContentBrand

Mood Board Builder

Use to compile visual inspiration, color palettes, and typography references for creative concepts.

by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Collects references from brand archives, industry examples, and trend sources, organized into 3-4 cohesive directions.
  2. 2Proposes color palettes, typography, texture, and motion cues with annotated rationale and accessibility notes.
  3. 3Arranges visuals into narrative sections (vision, audience, execution) so stakeholders can evaluate direction, not just aesthetics.
  4. 4Includes feedback prompts and scoring rubrics to turn stakeholder reactions into actionable creative decisions.

When to use

  • Early concepting for a campaign, product launch, or rebrand before any production work begins.
  • Presenting multiple creative direction options to stakeholders for a structured decision.
  • Aligning distributed teams or external agencies on visual look and feel before briefing commences.

Best for

Marketing ManagerProduct Marketing Manager

Format

FrameworkTemplatePlaybook

Frequently asked questions

What is Mood Board Builder?

Mood Board Builder is a Claude Code skill for content by GTM Agents. Use to compile visual inspiration, color palettes, and typography references for creative concepts.

When should I use Mood Board Builder?

Early concepting for a campaign, product launch, or rebrand before any production work begins. Presenting multiple creative direction options to stakeholders for a structured decision.

How do I install Mood Board Builder?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Mood Board Builder free to use?

Yes. Mood Board Builder is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

gtmagents/gtm-agents★ 230 · 39 forks
View source SKILL.md →Repo on GitHub →

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