ContentBrand
Merchandising Blueprint
Toolkit for planning promos, onsite placements, and channel coordination.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Maps seasonal and always-on themes, KPIs, and inventory constraints into a promo calendar with dependencies and owners.
- 2Designs the offer architecture -- hero promos, bundles, cross-sell ladders, loyalty tie-ins -- with margin guardrails.
- 3Specifies the onsite experience system including PDP optimizations, navigation, content modules, and personalization rules.
- 4Aligns channel asset requirements, copy variations, and QA checklists across CMS, analytics, and marketing tools.
When to use
- Building a seasonal or always-on merchandising strategy across site and email channels.
- Coordinating a cross-channel launch covering onsite, email, paid, and affiliates with consistent messaging.
- Auditing the current site experience for merchandising gaps or inconsistencies before a peak sales period.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplateWorkflowAnalyzerTrackerPlaybook
Frequently asked questions
What is Merchandising Blueprint?
Merchandising Blueprint is a Claude Code skill for content by GTM Agents. Toolkit for planning promos, onsite placements, and channel coordination.
When should I use Merchandising Blueprint?
Building a seasonal or always-on merchandising strategy across site and email channels. Coordinating a cross-channel launch covering onsite, email, paid, and affiliates with consistent messaging.
How do I install Merchandising Blueprint?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Merchandising Blueprint free to use?
Yes. Merchandising Blueprint is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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