Leadership Change Outreach
End-to-end leadership change signal composite.
npx goose-skills installDescription
End-to-end leadership change signal composite. Takes any set of companies, detects recent leadership changes (new VP+, C-suite hires and promotions), evaluates relevance to your product, and drafts personalized outreach. Uses Apollo People Search (free) for fast detection + Apollo Enrichment (1 credit/person) for employment history, start dates, LinkedIn URLs, and verified emails.
What this skill does
- 1Uses Apollo's free people search to scan a company list for VP+ GTM leaders in one query, then applies a strict post-filter to remove regional managers, sub-function heads, and noise.
- 2Enriches each filtered result by Apollo ID (1 credit per person) to get full name, employment history with start dates, verified email, and LinkedIn URL.
- 3Detects who started recently within the configured lookback window and classifies each as a new external hire or internal promotion.
- 4Evaluates each new leader against buyer/champion/aligned-mandate criteria and tiers them by role relevance, timing window (0-30 / 31-60 / 61-90 days in role), and background signal.
- 5Drafts personalized 3-touch outreach adapted to the leader's timing window and role type, then packages for handoff to any outreach tool.
When to use
- You have a target account list and want to find which companies recently brought in a new VP of Sales, CRO, or CMO who would re-evaluate the vendor stack.
- You want to run a 'new leader' campaign timed to the 30-90 day window when executives are most receptive to vendor conversations.
- An upstream signal workflow (TAM pulse, company monitoring) triggers a leadership change check on a batch of accounts.
Tools used
Best for
Format
Frequently asked questions
What is Leadership Change Outreach?
Leadership Change Outreach is a Claude Code skill for sourcing by GooseWorks AI. End-to-end leadership change signal composite.
When should I use Leadership Change Outreach?
You have a target account list and want to find which companies recently brought in a new VP of Sales, CRO, or CMO who would re-evaluate the vendor stack. You want to run a 'new leader' campaign timed to the 30-90 day window when executives are most receptive to vendor conversations.
How do I install Leadership Change Outreach?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Leadership Change Outreach free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).