ContentSEO · AEO
Keyword Strategy
Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Maps keywords to persona questions and funnel stages to ensure content serves actual buyer intent.
- 2Combines Search Console data, keyword tools, intent signals, and first-party conversion data for prioritization.
- 3Groups keywords into topic clusters with difficulty, opportunity, and demand scores per cluster.
- 4Identifies cannibalization risks by monitoring internal links and URLs ranking for the same terms.
- 5Ties clusters to content asset types, owners, and measurable KPIs for quarterly planning.
When to use
- Quarterly SEO planning is starting and writers need prioritized briefs with clear intent targets.
- An existing keyword portfolio audit reveals gaps, overlaps, or cannibalization between pages.
- Organic strategy needs to align with an upcoming product launch or revenue push.
- Product or CS teams have surfaced new customer language that may represent long-tail search opportunities.
Tools used
Google Search Console· SEO/Search
Best for
Marketing Manager
Format
FrameworkTemplateGeneratorAnalyzerTrackerPlaybook
Frequently asked questions
What is Keyword Strategy?
Keyword Strategy is a Claude Code skill for content by GTM Agents. Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
When should I use Keyword Strategy?
Quarterly SEO planning is starting and writers need prioritized briefs with clear intent targets. An existing keyword portfolio audit reveals gaps, overlaps, or cannibalization between pages.
How do I install Keyword Strategy?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Keyword Strategy free to use?
Yes. Keyword Strategy is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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