ContentDemand · Campaigns
Incentive Design
Use when structuring payouts, tiers, and eligibility for referral programs.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Structures referral and affiliate payout tiers (cash, credits, swag, multipliers) tied to desired behaviors like lead quality or revenue.
- 2Models CAC/LTV impact of reward scenarios and defines clawback and payout cap rules.
- 3Designs A/B test briefs to experiment with incentive variations and measure outcomes.
- 4Generates an incentive matrix mapping persona to action, reward, cap, and compliance notes.
- 5Flags regional tax, regulatory, and contractual requirements before program launch.
When to use
- Launching a new referral or affiliate program and need to decide on reward structure.
- Incentive program underperforming and you need to revisit tiers or eligibility rules.
- Expanding to a new region or persona and the current reward structure does not translate.
- Finance or legal requests documentation and budget scenarios before sign-off.
Best for
Marketing Manager
Format
FrameworkTemplateAnalyzer
Frequently asked questions
What is Incentive Design?
Incentive Design is a Claude Code skill for content by GTM Agents. Use when structuring payouts, tiers, and eligibility for referral programs.
When should I use Incentive Design?
Launching a new referral or affiliate program and need to decide on reward structure. Incentive program underperforming and you need to revisit tiers or eligibility rules.
How do I install Incentive Design?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Incentive Design free to use?
Yes. Incentive Design is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Content Research Writer
Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on...
Cs Demand Gen Specialist
The cs-demand-gen-specialist agent is a specialized marketing agent focused on demand generation, lead acquisition, and conversion optimization.
Email Template Builder
Build complete transactional email systems: React Email templates, provider integration (Resend, Postmark, SendGrid, AWS SES), preview server, i18n support, ...
Marketing Demand Acquisition
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs ...
Marketing Ideas
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.
Campaign Brief Generator
Generate a complete marketing campaign brief from a launch goal, ICP, and product context.