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RevOpsCRO · Experimentation

Experiment Design Kit

Share packet with Growth, Marketing Director, Sales Director, and RevOps to mirror GTM Agents's cross-functional communication rhythm.

by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Frames the user problem, business impact, and north-star metric before any test is scoped.
  2. 2Structures hypotheses in a standard format - if we do X for Y persona, we expect Z change - with explicit assumptions.
  3. 3Sets primary metrics, guardrail metrics, minimum detectable effect, and statistical power requirements.
  4. 4Documents variant catalog, targeting rules, and exclusion logic in a centralized experiment brief.
  5. 5Tracks the full test lifecycle from backlog prioritization through rollout, monitoring, and learning documentation.

When to use

  • Turning a raw growth idea into a properly scoped test with clear success criteria and guardrails.
  • Coaching a team on multi-variant or multi-surface experiment design before they start building.
  • Running a weekly backlog grooming session to prioritize the top 3 growth bets using RICE scoring.
  • Preparing a rollback plan before launching a test that could affect sales velocity or key segment metrics.

Best for

Marketing ManagerRevenue Operations

Format

FrameworkTemplateTrackerPlaybook

Frequently asked questions

What is Experiment Design Kit?

Experiment Design Kit is a Claude Code skill for revops by GTM Agents. Share packet with Growth, Marketing Director, Sales Director, and RevOps to mirror GTM Agents's cross-functional communication rhythm.

When should I use Experiment Design Kit?

Turning a raw growth idea into a properly scoped test with clear success criteria and guardrails. Coaching a team on multi-variant or multi-surface experiment design before they start building.

How do I install Experiment Design Kit?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Experiment Design Kit free to use?

Yes. Experiment Design Kit is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

gtmagents/gtm-agents★ 230 · 39 forks
View source SKILL.md →Repo on GitHub →

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