Page Cro

Description

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activ...

What this skill does

1. 1Audits any marketing page — homepage, landing page, pricing, feature, or blog — across seven dimensions from value proposition clarity to friction points.
2. 2Structures recommendations into quick wins, high-impact changes, and A/B test hypotheses with rationale tied to the specific framework dimension.
3. 3Delivers 2-3 copy alternatives for key elements (headline, CTA, subhead) with reasoning for each variant.
4. 4Applies page-type-specific frameworks — different standards for homepages versus landing pages versus pricing pages.
5. 5Generates a keyword cannibalization map and canonical/redirect action plan when structural content issues emerge.

When to use

• A page is receiving traffic from paid or organic channels but converting below target.
• You are building a new landing page and want a CRO review before launching the campaign.
• You have A/B test results and need a fresh round of hypotheses to continue optimization.
• Your pricing page is getting visits but demo requests or trial signups are low.

Frequently asked questions