RevOpsCRO · Experimentation

Paywall Upgrade Cro

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

by Alireza Rezvani·MIT·14922 on GitHub·updated 2026-05-15
claude plugin marketplace add alirezarezvani/claude-skills

Description

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see pa...

What this skill does

  1. 1Identifies the right trigger point for upgrade prompts — feature gate, usage limit, trial expiration, or time-based — based on where users are in the value journey.
  2. 2Writes complete paywall screen copy for each trigger type: headline, value demonstration, feature comparison, CTA, and escape hatch text.
  3. 3Audits existing paywalls for dark patterns (hidden close buttons, guilt-trip copy, blocked flows) and recommends ethical alternatives.
  4. 4Maps frequency rules and cool-down periods to prevent prompt fatigue while maintaining conversion pressure.
  5. 5Produces an A/B test backlog for trigger timing, copy, price presentation, and layout, with metrics to track including post-upgrade churn.

When to use

  • Free-to-paid conversion is low and you want to audit whether the paywall is appearing before or after users have reached the aha moment.
  • Users are hitting limits and churning rather than upgrading, and you need to diagnose timing versus messaging.
  • You are designing the freemium model and need to define what is free, what is gated, and when prompts should appear.
  • A mobile app paywall needs review for App Store or Google Play billing compliance and dark pattern risks.

Best for

Marketing ManagerRevenue Operations

Format

FrameworkAnalyzerPlaybook

Frequently asked questions

What is Paywall Upgrade Cro?

Paywall Upgrade Cro is a Claude Code skill for revops by Alireza Rezvani. When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

When should I use Paywall Upgrade Cro?

Free-to-paid conversion is low and you want to audit whether the paywall is appearing before or after users have reached the aha moment. Users are hitting limits and churning rather than upgrading, and you need to diagnose timing versus messaging.

How do I install Paywall Upgrade Cro?

Run the install command (claude plugin marketplace add alirezarezvani/claude-skills). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Paywall Upgrade Cro free to use?

Yes. Paywall Upgrade Cro is open source under the MIT license, published in the alirezarezvani/claude-skills repository on GitHub.

Source repository

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