RevOpsAttribution · Analytics
Engagement Analytics
Use when measuring webinar funnel performance and diagnosing audience behavior.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines a metrics stack from acquisition through attendance, live engagement, conversion, and post-event satisfaction.
- 2Sets KPI thresholds per webinar tier aligned to GTM goals, with target vs actual vs delta tracking.
- 3Maps data sources (webinar platform, MAP, CRM, survey tools) and refresh schedules to a unified dashboard.
- 4Runs anomaly detection and cohort analysis to identify drop-off points and high-intent segments.
- 5Produces insight briefs per webinar with observation, impact, recommendation, and named owner.
When to use
- Building a webinar performance dashboard that connects registration to pipeline contribution.
- Investigating why a specific session had low attendance or engagement despite strong registration numbers.
- Reporting webinar ROI to GTM leadership with a consistent metrics framework.
- Segmenting attendees by acquisition channel to optimize promotion spend for future events.
Best for
Revenue Operations
Format
FrameworkTemplateWorkflowTracker
Frequently asked questions
What is Engagement Analytics?
Engagement Analytics is a Claude Code skill for revops by GTM Agents. Use when measuring webinar funnel performance and diagnosing audience behavior.
When should I use Engagement Analytics?
Building a webinar performance dashboard that connects registration to pipeline contribution. Investigating why a specific session had low attendance or engagement despite strong registration numbers.
How do I install Engagement Analytics?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Engagement Analytics free to use?
Yes. Engagement Analytics is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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