RevOpsCRO · Experimentation
Elasticity Lab
Use to run pricing elasticity experiments with consistent assumptions and guardrails.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Establishes baseline metrics (ASP, win rate, churn, attach rate) with documented data sources.
- 2Maps elasticity curves across conservative, moderate, and aggressive response bands per segment.
- 3Models price or metric changes and calculates projected ARR, margin, and churn impact.
- 4Flags cohorts most sensitive to price changes by industry, tenure, and product mix.
- 5Designs pilot experiments with cohort selection, measurement windows, and success criteria.
When to use
- Modeling the revenue and churn impact of a planned price increase or decrease across segments.
- Evaluating a new pricing metric - consumption, seats, feature gates - before a council review.
- Stress-testing a monetization experiment with scenario analysis before committing to rollout.
- Identifying which customer cohorts are most exposed to a pricing change.
Best for
Marketing ManagerRevenue Operations
Format
FrameworkTemplateAnalyzerPlaybook
Frequently asked questions
What is Elasticity Lab?
Elasticity Lab is a Claude Code skill for revops by GTM Agents. Use to run pricing elasticity experiments with consistent assumptions and guardrails.
When should I use Elasticity Lab?
Modeling the revenue and churn impact of a planned price increase or decrease across segments. Evaluating a new pricing metric - consumption, seats, feature gates - before a council review.
How do I install Elasticity Lab?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Elasticity Lab free to use?
Yes. Elasticity Lab is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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