ContentDemand · Campaigns

Distribution Checklist

Use when planning multi-channel publishing, promotions, and measurement for content pillars.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Confirms channel readiness including CMS templates, personalization tokens, and localization files.
  2. 2Details scheduling steps with required assets, approvals, UTMs, and social thumbnails per channel.
  3. 3Plans amplification via partner drops, paid boosts, influencer outreach, and employee advocacy.
  4. 4Defines KPIs, UTM naming conventions, and dashboard alerting thresholds before go-live.
  5. 5Schedules follow-up check-ins to identify top performers and flag repurposing opportunities.

When to use

  • Launching a hero asset or campaign across multiple owned, earned, and paid channels simultaneously.
  • Auditing distribution readiness before a time-sensitive go-live.
  • Aligning UTMs and naming conventions across teams before scheduling to keep analytics clean.
  • Coordinating partner or influencer amplification with embargo requirements and logistics.

Best for

Marketing Manager

Format

FrameworkTemplateAnalyzerTrackerPlaybook

Frequently asked questions

What is Distribution Checklist?

Distribution Checklist is a Claude Code skill for content by GTM Agents. Use when planning multi-channel publishing, promotions, and measurement for content pillars.

When should I use Distribution Checklist?

Launching a hero asset or campaign across multiple owned, earned, and paid channels simultaneously. Auditing distribution readiness before a time-sensitive go-live.

How do I install Distribution Checklist?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Distribution Checklist free to use?

Yes. Distribution Checklist is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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