RevOpsCRO · Experimentation
Conversion Diagnostic Kit
Structured approach for investigating funnel issues across e-commerce experiences.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Stacks analytics, heatmaps, session replay, VOC clips, and performance metrics into a unified diagnostic view.
- 2Segments the problem by device, channel, geography, campaign, and customer type to isolate the root cause.
- 3Classifies issues into four buckets (UX friction, merchandising mismatch, technical/performance, policy/payment) for clear ownership.
- 4Scores and prioritizes findings by impact, confidence, and effort, then links each to an owner, experiment brief, or engineering ticket.
When to use
- Investigating a sudden drop in conversion rate, AOV, or checkout completion.
- Building an experiment backlog tied to specific funnel pain points before a high-traffic period.
- Aligning engineering, UX, and marketing teams on remediation priorities in a structured war-room format.
Best for
Marketing ManagerRevenue Operations
Format
FrameworkTemplateWorkflowAnalyzerTracker
Frequently asked questions
What is Conversion Diagnostic Kit?
Conversion Diagnostic Kit is a Claude Code skill for revops by GTM Agents. Structured approach for investigating funnel issues across e-commerce experiences.
When should I use Conversion Diagnostic Kit?
Investigating a sudden drop in conversion rate, AOV, or checkout completion. Building an experiment backlog tied to specific funnel pain points before a high-traffic period.
How do I install Conversion Diagnostic Kit?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Conversion Diagnostic Kit free to use?
Yes. Conversion Diagnostic Kit is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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