RevOpsPartnerships · Community

Community Advocacy Toolkit

Playbook for activating current students, alumni, and partners as advocates.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Segments advocates by type (active students, alumni, faculty, employer partners) and defines value exchange for each group.
  2. 2Designs activation motions including referral challenges, content spotlights, mentorship programs, and event participation.
  3. 3Packages governance requirements (guidelines, consent forms, approval workflows, brand usage rules) into reusable templates.
  4. 4Tracks advocacy impact on referral volume, content reach, and enrollment or retention outcomes.

When to use

  • Launching a referral program, ambassador cohort, or testimonial drive for an education or training platform.
  • Equipping a community manager with repeatable advocacy motions tied to enrollment or retention goals.
  • Capturing social proof for admissions campaigns, partner pitches, or fundraising efforts.

Best for

Marketing ManagerRevenue Operations

Format

FrameworkTemplateWorkflowPlaybook

Frequently asked questions

What is Community Advocacy Toolkit?

Community Advocacy Toolkit is a Claude Code skill for revops by GTM Agents. Playbook for activating current students, alumni, and partners as advocates.

When should I use Community Advocacy Toolkit?

Launching a referral program, ambassador cohort, or testimonial drive for an education or training platform. Equipping a community manager with repeatable advocacy motions tied to enrollment or retention goals.

How do I install Community Advocacy Toolkit?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Community Advocacy Toolkit free to use?

Yes. Community Advocacy Toolkit is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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