RevOpsPartnerships · Community
Co Marketing Governance
Governance playbook for joint marketing programs, MDF, and performance reviews.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Runs program intake capturing business case, audience, KPIs, required assets, and compliance checks.
- 2Routes approvals through a decision matrix covering marketing, partner, and finance stakeholders.
- 3Manages execution cadence with sprint plans, shared tracking sheets, and content governance.
- 4Tracks agreed attribution metrics (MQLs, pipeline, revenue, influence) with a defined reporting cadence.
- 5Closes programs with retros, MDF reconciliation, and next-play recommendations.
When to use
- Planning a joint campaign, co-hosted event, or product launch with a strategic partner.
- Managing MDF budget approvals, tracking spend, and reporting actuals to finance.
- Preparing a partner QBR focused on demand generation impact and co-marketing ROI.
- Coordinating multi-team approvals for a partner campaign before go-live.
Best for
Marketing ManagerRevenue Operations
Format
FrameworkTemplateWorkflowTrackerPlaybook
Frequently asked questions
What is Co Marketing Governance?
Co Marketing Governance is a Claude Code skill for revops by GTM Agents. Governance playbook for joint marketing programs, MDF, and performance reviews.
When should I use Co Marketing Governance?
Planning a joint campaign, co-hosted event, or product launch with a strategic partner. Managing MDF budget approvals, tracking spend, and reporting actuals to finance.
How do I install Co Marketing Governance?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Co Marketing Governance free to use?
Yes. Co Marketing Governance is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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