Campaign Planning
Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Ties campaign objectives directly to revenue or pipeline targets with one primary and two secondary KPIs.
- 2Maps audience segments, ICP tiers, funnel stages, and value propositions to determine offer and messaging architecture.
- 3Produces a channel mix with budget split, sequencing logic, and cadence, plus a full workback timeline with dependencies.
- 4Identifies blockers (legal, creative bandwidth, data access) upfront and assigns mitigations before execution begins.
When to use
- Before launching a multi-channel GTM campaign that involves marketing, sales, and ops stakeholders.
- During quarterly planning to scope and resource upcoming campaigns against pipeline targets.
- Preparing for a major product launch that requires cross-functional alignment on messaging, channels, and timing.
Best for
Format
Frequently asked questions
What is Campaign Planning?
Campaign Planning is a Claude Code skill for content by GTM Agents. Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
When should I use Campaign Planning?
Before launching a multi-channel GTM campaign that involves marketing, sales, and ops stakeholders. During quarterly planning to scope and resource upcoming campaigns against pipeline targets.
How do I install Campaign Planning?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Campaign Planning free to use?
Yes. Campaign Planning is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.