Campaign Architecture
Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Aligns campaign objectives to business KPIs and maps the right conversion events per goal.
- 2Structures campaigns, ad sets, and ads to isolate test variables and preserve learning phase stability.
- 3Chooses between CBO and ABO strategies with pacing guardrails and flighting schedules.
- 4Separates prospecting, retargeting, and customer expansion streams to avoid audience overlap.
- 5Provides naming convention guides and funnel coverage matrices across platforms.
When to use
- Designing a new multi-platform paid media campaign from the account level down.
- Reorganizing an account bloated with overlapping audiences that keep resetting learning phases.
- Planning test cells to isolate one variable - audience, creative, or bid strategy - cleanly.
- Auditing coverage across funnel stages before a major budget increase.
Best for
Format
Frequently asked questions
What is Campaign Architecture?
Campaign Architecture is a Claude Code skill for content by GTM Agents. Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.
When should I use Campaign Architecture?
Designing a new multi-platform paid media campaign from the account level down. Reorganizing an account bloated with overlapping audiences that keep resetting learning phases.
How do I install Campaign Architecture?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Campaign Architecture free to use?
Yes. Campaign Architecture is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.