ContentBrand
Brand Voice Glossary
Tone, diction, and phrasebook system for consistent writing + localization.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Documents voice attributes as do/don't pairs with annotated examples for every audience context.
- 2Builds a vocabulary system: preferred nouns, verbs, phrases, and a list of banned words across channels.
- 3Specifies grammar and formatting rules including casing, punctuation, bullet styles, and inclusive language standards.
- 4Delivers localization briefing forms capturing translation guardrails, cultural considerations, and fallback phrases.
When to use
- Onboarding an agency, freelancer, or new hire who needs to write on-brand copy immediately.
- Launching a localization program where translated content needs to stay on-tone across languages.
- Refreshing tone-of-voice guidance after a rebrand or after auditing inconsistent copy across channels.
Best for
Marketing ManagerProduct Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Brand Voice Glossary?
Brand Voice Glossary is a Claude Code skill for content by GTM Agents. Tone, diction, and phrasebook system for consistent writing + localization.
When should I use Brand Voice Glossary?
Onboarding an agency, freelancer, or new hire who needs to write on-brand copy immediately. Launching a localization program where translated content needs to stay on-tone across languages.
How do I install Brand Voice Glossary?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Brand Voice Glossary free to use?
Yes. Brand Voice Glossary is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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