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Brand Measurement Dashboard

KPI framework and reporting system for tracking brand health, consistency, and impact.

by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Defines KPIs across four layers: brand health (awareness, NPS, share of voice), experience consistency, engagement depth, and business impact on pipeline and retention.
  2. 2Builds a BI dashboard layout with recommended charts, refresh cadences, and owner assignments.
  3. 3Connects governance signals (council throughput, exception volume, training completion) to brand performance trends.
  4. 4Produces executive summaries that highlight trends, risks, and specific asks with clear decision owners.

When to use

  • Establishing measurable OKRs for a brand initiative and need a reporting framework to show impact.
  • Building a recurring dashboard for marketing or product leadership who need brand health in a single view.
  • Connecting creative execution metrics to pipeline or retention data for a board or investor narrative.

Best for

Marketing ManagerProduct Marketing Manager

Format

FrameworkTemplateWorkflowTrackerPlaybook

Frequently asked questions

What is Brand Measurement Dashboard?

Brand Measurement Dashboard is a Claude Code skill for content by GTM Agents. KPI framework and reporting system for tracking brand health, consistency, and impact.

When should I use Brand Measurement Dashboard?

Establishing measurable OKRs for a brand initiative and need a reporting framework to show impact. Building a recurring dashboard for marketing or product leadership who need brand health in a single view.

How do I install Brand Measurement Dashboard?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Brand Measurement Dashboard free to use?

Yes. Brand Measurement Dashboard is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

gtmagents/gtm-agents★ 230 · 39 forks
View source SKILL.md →Repo on GitHub →

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