RevOpsCRO · Experimentation
Ab Testing
Use when designing experiments for subject lines, offers, cadences, or journeys.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Frames a testable hypothesis with expected uplift and clear rationale before any creative or audience work begins.
- 2Selects primary metrics (open rate, click, conversion) and guardrail metrics (unsubscribes, spam complaints) per experiment.
- 3Calculates minimum sample size for statistical significance and structures variants to run in isolation.
- 4Documents post-test learnings in a standardized debrief format and routes winners into automation templates and playbooks.
When to use
- Validating new subject lines, CTAs, or creative before rolling out to the full list.
- Testing a segmentation hypothesis -- whether persona-based or behavior-based splits drive better results.
- Optimizing send timing, cadence gaps, or automation triggers for an underperforming email journey.
Best for
Marketing ManagerRevenue Operations
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Ab Testing?
Ab Testing is a Claude Code skill for revops by GTM Agents. Use when designing experiments for subject lines, offers, cadences, or journeys.
When should I use Ab Testing?
Validating new subject lines, CTAs, or creative before rolling out to the full list. Testing a segmentation hypothesis -- whether persona-based or behavior-based splits drive better results.
How do I install Ab Testing?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Ab Testing free to use?
Yes. Ab Testing is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Analytics Tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality.
Experiment Designer
Use when planning product experiments, writing testable hypotheses, estimating sample size, prioritizing tests, or interpreting A/B outcomes with practical s...
Form Cro
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms...
Marketing Ops
Central router for the marketing skill ecosystem.
Onboarding Cro
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
Page Cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or...