ContentVideo · PodcastResearch · Briefs

Youtube Research

Research YouTube topics, analyze competitor videos, deconstruct viral content, and query the YouTube Data API.

by Manoj Bajaj·MIT·51 on GitHub·updated 2026-05-08
claude plugin marketplace add manojbajaj95/claude-gtm-plugin

Description

Research YouTube topics, analyze competitor videos, deconstruct viral content, and query the YouTube Data API. Use when researching a video topic before planning, analyzing video transcripts for viral patterns, searching competitor channels, or fetching video and channel stats via the YouTube Data API v3.

What this skill does

  1. 1Queries the YouTube Data API v3 to pull video stats, channel data, comments, and trending content for a topic.
  2. 2Researches 5-8 competing videos per topic, documenting views, angles, and patterns, then synthesizes a content gap analysis with opportunity ratings.
  3. 3Deconstructs viral video transcripts across 11 dimensions including hook architecture, retention mechanics, emotional engineering, linguistic patterns, and CTA structure.
  4. 4Produces a Quick Reference Cheatsheet of extracted patterns (hooks, transitions, CTA timing) ready for immediate implementation.
  5. 5Saves all research to a structured file per episode for handoff to the youtube-content planning skill.

When to use

  • Researching a video topic to find content gaps before planning production.
  • Analyzing a competitor video that outperformed your content to extract what made it work.
  • Pulling channel stats, video metrics, or comment data via the YouTube API for content strategy decisions.
  • Building a pattern library of viral hooks and retention mechanics from existing high-performing videos in your niche.

Tools used

YouTube· Social

Best for

Marketing ManagerProduct Marketing Manager

Format

FrameworkTemplateWorkflowAnalyzerPlaybook

Frequently asked questions

What is Youtube Research?

Youtube Research is a Claude Code skill for content by Manoj Bajaj. Research YouTube topics, analyze competitor videos, deconstruct viral content, and query the YouTube Data API.

When should I use Youtube Research?

Researching a video topic to find content gaps before planning production. Analyzing a competitor video that outperformed your content to extract what made it work.

How do I install Youtube Research?

Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Youtube Research free to use?

Yes. Youtube Research is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.

Source repository

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