Video Content Strategist

Description

Plans and executes video content strategy across YouTube and short-form platforms (Reels, TikTok, Shorts). Handles channel positioning, SEO keyword targeting, long-form and short-form script writing, and content atomization pipelines that turn one source into 10+ video assets.

What this skill does

1. 1Defines channel niche and positioning using a four-dimension framework (who, problem, POV, credibility) to avoid broad targeting that cannot compete.
2. 2Identifies content pillars and YouTube SEO keyword targets by type (informational, comparative, problem-specific) with placement rules for titles, descriptions, and first 30 seconds.
3. 3Writes long-form YouTube scripts with hook, context, timestamped chapters, B-roll notes, and a single CTA in the final 60 seconds.
4. 4Writes short-form scripts (60 seconds max) with a second-by-second breakdown and platform-specific adaptation notes for Reels, TikTok, and Shorts.
5. 5Builds a content atomization plan that turns one long-form source (blog, podcast, webinar) into 10+ video assets distributed across platforms.

When to use

• You want to start a YouTube channel and need niche definition, content pillars, and a 90-day launch calendar before recording anything.
• You have existing blog posts or podcast episodes and want a systematic pipeline to turn them into short-form video across platforms.
• You are writing a video script and need a hook, chapter structure, and CTA that match platform retention expectations.
• Your YouTube SEO is weak and you need keyword targets, title options for A/B testing, and a description template.

Tools used

Frequently asked questions