Competitive IntelBattlecards · Positioning
Win Loss Dataset
Structure for capturing qualitative + quantitative win/loss insights with consistent tagging.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Defines a deal data model capturing segment, region, product, outcome, competitor, and primary win/loss driver.
- 2Applies a standardized qualitative tag taxonomy covering pricing, product gaps, implementation, support, brand, and relationships.
- 3Stores quotes, call clips, and document references with consent and access controls attached.
- 4Populates dashboards showing driver frequency, trendlines, and revenue impact by cohort.
- 5Links insights to backlog items with owner, status, and due date for closed-loop tracking.
When to use
- Running a structured win-loss interview program and needing a consistent data schema.
- Aligning product, sales, pricing, and marketing teams on the top reasons deals are won or lost.
- Presenting win-loss trends and driver analysis to sales leadership or the exec team.
- Refreshing competitive positioning after seeing a pattern of losses to a specific rival.
Best for
Account ExecutiveProduct Marketing Manager
Format
FrameworkTemplateTracker
Frequently asked questions
What is Win Loss Dataset?
Win Loss Dataset is a Claude Code skill for competitive intel by GTM Agents. Structure for capturing qualitative + quantitative win/loss insights with consistent tagging.
When should I use Win Loss Dataset?
Running a structured win-loss interview program and needing a consistent data schema. Aligning product, sales, pricing, and marketing teams on the top reasons deals are won or lost.
How do I install Win Loss Dataset?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Win Loss Dataset free to use?
Yes. Win Loss Dataset is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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