Battlecard Generator
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning...
npx goose-skills installDescription
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
What this skill does
- 1Research a competitor's website, pricing page, G2 and Capterra reviews, ad library, and community channels in one pass.
- 2Extract their top praised features (moat to avoid attacking directly) and top complaints (angles to exploit).
- 3Build a feature comparison matrix with honest win/loss/tie verdicts and competitive pricing side-by-side.
- 4Generate positioning traps — questions to ask prospects early that frame the evaluation in your favor.
- 5Output a rep-ready battlecard with objection handlers, landmine questions, win themes, loss themes, and quick email responses.
When to use
- Sales is losing deals to a specific competitor and needs structured talking points before the next call.
- You're entering a market with an established incumbent and need to understand where you can win.
- A new rep is onboarding and needs a quick reference for competitive deals.
- You're launching a comparison page or 'vs' content and need a defensible fact base.
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Frequently asked questions
What is Battlecard Generator?
Battlecard Generator is a Claude Code skill for competitive intel by GooseWorks AI. Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning...
When should I use Battlecard Generator?
Sales is losing deals to a specific competitor and needs structured talking points before the next call. You're entering a market with an established incumbent and need to understand where you can win.
How do I install Battlecard Generator?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Battlecard Generator free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).