Referral Program

Description

Designs, optimizes, and measures customer referral and affiliate programs that turn customers into a growth channel. Covers referral loop design from trigger moment to incentive structure, single-sided vs. double-sided vs. tiered reward options, A/B test plans for incentive type and placement, and a pre-launch checklist with email sequences to activate non-referrers.

What this skill does

1. 1Designs the full referral loop from trigger moment to share mechanic to reward structure, covering single-sided, double-sided, and tiered incentive options.
2. 2Differentiates between customer referral programs and affiliate programs based on LTV, CAC, and product type.
3. 3Identifies high-intent trigger moments within the product where referral prompts convert best.
4. 4Produces A/B test plans for incentive type, messaging, and placement with specific optimization levers for low awareness, low share rate, and low conversion.
5. 5Provides a pre-launch checklist, announcement email template, and a multi-touch nurture sequence to activate non-referrers.

When to use

• Building a referral or affiliate program from scratch and need to define incentive structure and mechanics.
• Existing program has low participation and you need to diagnose and fix the funnel.
• Launching a new product and want to embed word-of-mouth growth from day one.
• Calculating whether a referral channel makes sense economically given current LTV and CAC.

Frequently asked questions