Pr Specialist
Expert PR and media relations guidance for earned media, press coverage, and reputation building.
claude plugin marketplace add manojbajaj95/claude-gtm-pluginDescription
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press ki...
What this skill does
- 1Tests story ideas against the newsworthiness framework — timeliness, impact, novelty, conflict, human interest — before pitching.
- 2Writes press releases and media pitches with a journalist-first angle: story and audience first, company second.
- 3Segments media targets into four tiers (Tier 1 nationals through Tier 4 newsletters) and recommends the right approach per tier.
- 4Designs embargo and exclusive strategies for major launches with timeline, outlet selection, and follow-up sequence.
- 5Tracks coverage quality by type — feature story, news mention, expert quote, product mention — rather than clip count.
When to use
- You have a product launch, funding round, or milestone and need a press release and media pitch written.
- You want to build a journalist outreach strategy with tiered media targets and a relationship-first approach.
- You are planning a launch embargo or exclusive and need timing, outlet selection, and follow-up guidance.
- You need help placing thought leadership bylines, securing speaking slots, or submitting for industry awards.
Best for
Format
Frequently asked questions
What is Pr Specialist?
Pr Specialist is a Claude Code skill for content by Manoj Bajaj. Expert PR and media relations guidance for earned media, press coverage, and reputation building.
When should I use Pr Specialist?
You have a product launch, funding round, or milestone and need a press release and media pitch written. You want to build a journalist outreach strategy with tiered media targets and a relationship-first approach.
How do I install Pr Specialist?
Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Pr Specialist free to use?
Yes. Pr Specialist is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.