RevOpsCRO · Experimentation

Landing Page Optimization

Builds, writes, and optimizes high-converting landing pages.

by Manoj Bajaj·MIT·51 on GitHub·updated 2026-05-08
claude plugin marketplace add manojbajaj95/claude-gtm-plugin

Description

Builds, writes, and optimizes high-converting landing pages. Covers copy frameworks (PAS, AIDA, StoryBrand), the 11-element page structure, aesthetic direction selection, and a six-step creation workflow from goal definition through launch checklist.

What this skill does

  1. 1Selects and applies a copy framework (PAS, AIDA, or StoryBrand) based on audience awareness level and product type.
  2. 2Writes section-by-section copy — hero, problem, solution, how-it-works, social proof, FAQ, final CTA — with specific formulas for each.
  3. 3Audits or designs all 11 essential page elements with conversion purpose and design notes per element.
  4. 4Picks an aesthetic direction (minimalist, bold, retro-futuristic, organic, editorial) and applies it consistently across all sections.
  5. 5Produces a launch checklist covering above-the-fold visibility, single CTA discipline, mobile responsiveness, and performance targets.

When to use

  • You are building a new landing page and need copy, structure, and design direction from a single workflow.
  • Your existing page has low conversion and you want an element-by-element audit with specific fixes.
  • You need hero copy that passes the three-second test — value proposition clear, audience identified, reason to act present.
  • You are optimizing a pricing page, feature page, or lead capture page and want CTA copy and FAQ recommendations.

Best for

Marketing ManagerProduct Marketing Manager

Format

FrameworkTemplateWorkflowPlaybook

Frequently asked questions

What is Landing Page Optimization?

Landing Page Optimization is a Claude Code skill for revops by Manoj Bajaj. Builds, writes, and optimizes high-converting landing pages.

When should I use Landing Page Optimization?

You are building a new landing page and need copy, structure, and design direction from a single workflow. Your existing page has low conversion and you want an element-by-element audit with specific fixes.

How do I install Landing Page Optimization?

Run the install command (claude plugin marketplace add manojbajaj95/claude-gtm-plugin). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Landing Page Optimization free to use?

Yes. Landing Page Optimization is open source under the MIT license, published in the manojbajaj95/claude-gtm-plugin repository on GitHub.

Source repository

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