Keyword Research And Clustering

Description

Researches, expands, and clusters keywords for content strategy without expensive tools. Covers the 6 Circles method for generating content plans from a single seed keyword, community mining from Reddit and Quora, intent-based clustering, SERP competition assessment, and a prioritization matrix to build a ranked content queue.

What this skill does

1. 1Generates a 13-piece content plan from a single seed keyword using the 6 Circles method with one pillar, three sub-topics, and nine supporting articles.
2. 2Expands seed keywords using question, comparative, intent, and audience modifiers, plus community mining from Reddit and Quora.
3. 3Clusters expanded keywords by semantic similarity, maps each to funnel stage intent, and assigns pillar versus supporting roles.
4. 4Scores keywords on demand, competition, and intent fit to produce a prioritized content queue with quick-win callouts.
5. 5Performs manual SERP competition assessment — content depth, freshness, format match, authority gap — to find rankable opportunities.

When to use

• You are starting a content program and need a structured topic map with 10-20 article ideas to build on.
• You have a seed keyword and want to expand it into a full cluster with pillar and supporting content mapped to intent.
• You want to find low-competition keyword opportunities your site can realistically rank for given its current authority.
• You need to prioritize a backlog of content ideas by search demand and competitive difficulty without paid tools.

Tools used

Frequently asked questions