OutboundSequences · Cadence

Gtm Plays 11

11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedica...

by Sacha Ranasinghe (ColdIQ)·none (all rights reserved by default)·135 on GitHub·updated 2026-02-19
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git

Description

11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.

What this skill does

  1. 1Provides 11 signal-based GTM plays with specific triggers, timing windows, and brief execution notes for each.
  2. 2Covers plays from new hires and skills targeting to bad reviews, LinkedIn followers, and real-time website visitors.
  3. 3Each play includes the signal source, when to act, and the core messaging angle.
  4. 4Includes a real-time allbound play (ServiceBell) with a multi-touch sequence triggered by pricing page visits.

When to use

  • You want to add a new outbound play to your existing sequence library and need proven options to choose from.
  • You are targeting companies with negative G2 reviews and need a structured approach to scrape and message them.
  • A prospect followed your LinkedIn company page and you want a process to qualify and reach out within 48 hours.
  • You are building a Clay automation and need a well-defined play to operationalize first.

Tools used

Clay· EnrichmentLinkedIn· SocialSalesforce· CRM

Best for

Sales Development RepGTM Engineer

Format

TemplateWorkflowTrackerPlaybook

Frequently asked questions

What is Gtm Plays 11?

Gtm Plays 11 is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). 11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedica...

When should I use Gtm Plays 11?

You want to add a new outbound play to your existing sequence library and need proven options to choose from. You are targeting companies with negative G2 reviews and need a structured approach to scrape and message them.

How do I install Gtm Plays 11?

Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Gtm Plays 11 free to use?

The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.

Source repository

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