Gtm Philosophy
Core GTM philosophy principles and multi-channel coordination strategy.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Core GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.
What this skill does
- 1Articulates six core GTM principles including signal-based priority over volume, the impossibility of burning your TAM, and leading with pain instead of features.
- 2Provides a five-channel coordination model (ads, email, LinkedIn, phone, referrals) with timing sequencing for each.
- 3Covers the BIPSY diagnostic framework for identifying root causes of SDR underperformance.
- 4Includes data-backed case studies: ABM at 36% meeting rate versus 10% non-ABM, email plus ads plus referrals driving $2M ARR.
When to use
- You are building an outbound strategy from scratch and need a framework before choosing channels or tools.
- Your team is debating volume versus quality and you need a clear position backed by data.
- An SDR is underperforming and you need a diagnostic model to identify whether the issue is skill, process, or targeting.
- You are coordinating a multi-channel campaign and need a sequencing model for which channel to use when.
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Frequently asked questions
What is Gtm Philosophy?
Gtm Philosophy is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Core GTM philosophy principles and multi-channel coordination strategy.
When should I use Gtm Philosophy?
You are building an outbound strategy from scratch and need a framework before choosing channels or tools. Your team is debating volume versus quality and you need a clear position backed by data.
How do I install Gtm Philosophy?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Gtm Philosophy free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.