Growth Strategy

Description

Comprehensive growth strategy expertise combining SEO/SMO/CRO implementation, marketplace and network effects frameworks (Andrew Chen), growth loops methodology (Brian Balfour/Reforge), and Silicon Valley growth thinking. Use when building growth strategy, designing growth loops, improving SEO/SMO/CRO, planning acquisition channels, building network effects, or scaling product-led growth. Growt...

What this skill does

1. 1Diagnoses whether the business has product-market fit before recommending any growth investment.
2. 2Maps the primary growth loop (content, viral, sales, or paid) and identifies what each user does that generates the next user.
3. 3Audits SEO, SMO, and CRO implementation against a technical checklist covering page-level and site-level signals.
4. 4Evaluates network effect type (direct, indirect, two-sided, data) and designs liquidity and switching-cost strategies.
5. 5Prioritizes growth experiments using ICE scoring and structures tests with clear hypotheses, guardrail metrics, and statistical significance requirements.

When to use

• You want to shift from funnel thinking to loop thinking and need to identify your primary compounding growth engine.
• Your site has SEO and CRO issues and you need a prioritized technical checklist to fix them.
• You are building a marketplace or platform and need a network effects strategy to solve the cold start problem.
• You want to design a growth experimentation system with prioritization frameworks and test execution standards.

Frequently asked questions