Email Metrics Benchmarks
Email metrics to track, 2X levers, and structure checklist for cold outreach.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
What this skill does
- 1Defines the key email metrics to track (reply rate, open rate, click rate) with baseline, good, and great thresholds.
- 2Provides performance benchmarks by outreach type: cold, signal-based, multi-signal stacked, website visitor, and champion job change.
- 3Includes a quick-diagnostics table mapping symptoms (low opens, opens but no replies, replies but no meetings) to likely causes and fixes.
- 4Specifies deliverability benchmarks (bounce, spam, unsubscribe rates) with warning and critical thresholds.
When to use
- Your cold email reply rate is below 2% and you want a structured diagnosis before rewriting copy.
- You are setting up a new outbound campaign and need realistic targets to report to leadership.
- Your email 2 or 3 open rates are collapsing and you need to know if that is normal or a problem.
- You want to check deliverability health before scaling send volume.
Best for
Format
Frequently asked questions
What is Email Metrics Benchmarks?
Email Metrics Benchmarks is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). Email metrics to track, 2X levers, and structure checklist for cold outreach.
When should I use Email Metrics Benchmarks?
Your cold email reply rate is below 2% and you want a structured diagnosis before rewriting copy. You are setting up a new outbound campaign and need realistic targets to report to leadership.
How do I install Email Metrics Benchmarks?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Email Metrics Benchmarks free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.