Competitor Signals

Description

Competitor engagement signal tracking for B2B outbound. Use when the user asks about competitor signals, bad review targeting, G2/Capterra scraping, LinkedIn follower scraping from competitors, battle cards, competitor customer targeting, or churned competitor customers. Do NOT use for tech stack changes broadly (use tech-changes skill) or general content engagement (use content-engagement skill).

What this skill does

1. 1Identifies 9 competitor trigger types ranked by purchase correlation, from G2 comparison activity (60 pts) down to competitor page followers (15 pts).
2. 2Executes a bad review targeting play: scrape G2/Capterra for identifiable negative reviewers, match to LinkedIn via Clay, personalize on their specific complaint.
3. 3Scrapes competitor LinkedIn followers via Clay or PhantomBuster, filters to ICP contacts, and positions your differentiator to category-aware prospects.
4. 4Times outreach for competitor customers 60-90 days before likely contract renewal using annual contract data.
5. 5Stacks competitor signals with intent data (Bombora, website visits) for compound scoring above 100 points.

When to use

• You want to target people who left a negative G2 review of your main competitor.
• You want to reach out to companies that follow your competitor on LinkedIn but may not know your product.
• A competitor customer visited your pricing page and you want to know how to respond within the hour.
• You are building a competitive displacement campaign and need a signal-based targeting strategy.

Tools used

Frequently asked questions