Competitive IntelBattlecards · Positioning
Battlecard System
Use to standardize competitive positioning, objection handling, and talk tracks across teams.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Captures competitive strengths, weaknesses, proof points, and trigger signals per competitor.
- 2Aligns headline messaging, supporting proof, and objection responses into messaging pillars.
- 3Produces battlecards in multiple formats: deck, one-pager, LMS module, and short-form scripts.
- 4Tags assets with expiration dates and embeds them in enablement tools for field access.
- 5Collects field feedback and win/loss data to refresh cards quarterly.
When to use
- Launching a new competitive program or updating positioning after a product release.
- Training the team before a major deal where a specific competitor is in play.
- Win/loss data shows a pattern of losses to one competitor and messaging needs updating.
- Refreshing stale battlecards that reps have stopped using because the content is outdated.
Best for
Account ExecutiveProduct Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Battlecard System?
Battlecard System is a Claude Code skill for competitive intel by GTM Agents. Use to standardize competitive positioning, objection handling, and talk tracks across teams.
When should I use Battlecard System?
Launching a new competitive program or updating positioning after a product release. Training the team before a major deal where a specific competitor is in play.
How do I install Battlecard System?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Battlecard System free to use?
Yes. Battlecard System is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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