Competitive IntelBattlecards · Positioning
Battlecard Library
Template system for building, tagging, and distributing competitive battlecards.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Structures each battlecard with overview, positioning, landmines, differentiation, trap-setting, and proof points.
- 2Tags cards by segment, persona, funnel stage, product module, and confidence level for easy filtering.
- 3Packages enablement hooks including talk tracks, email sequence snippets, and CRM surface links.
- 4Assigns SME owners, sets refresh schedules, and tracks localization requirements per card.
- 5Monitors usage and win-rate impact to maintain a prioritized update backlog.
When to use
- Creating or updating competitive battlecards when a new rival enters the market or ships a major release.
- Packaging objection handling and differentiation guidance for a sales team ahead of a competitive deal.
- Auditing battlecard freshness and adoption across field teams.
- Embedding competitive guidance directly into CRM or sales engagement platforms.
Best for
Account ExecutiveProduct Marketing Manager
Format
FrameworkTemplatePlaybook
Frequently asked questions
What is Battlecard Library?
Battlecard Library is a Claude Code skill for competitive intel by GTM Agents. Template system for building, tagging, and distributing competitive battlecards.
When should I use Battlecard Library?
Creating or updating competitive battlecards when a new rival enters the market or ships a major release. Packaging objection handling and differentiation guidance for a sales team ahead of a competitive deal.
How do I install Battlecard Library?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Battlecard Library free to use?
Yes. Battlecard Library is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
More from gtmagents/gtm-agents
Account Tiering
Scores accounts across firmographic fit, intent signals, strategic value, and capacity to assign T1/T2/T3 tiers.
Personalization
Maps pain points, proof, objections, and CTAs per stakeholder persona into a structured messaging grid, then adapts offers and creative variants to account t...
Signal Intel
Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.
Account Health Framework
Use to score accounts, flag risks, and standardize remediation triggers.
Exec Briefing
Use to craft concise executive updates, agendas, and follow-up logs for QBR/EBR sessions.
Expansion Playbook
Use to package upsell, cross-sell, and advocacy motions tied to customer outcomes.
Other skills that might interest you
Competitive Ads Extractor
Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working.
Competitive Intel
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions.
Competitive Matrix
Builds weighted competitive scoring matrices comparing your product against up to three competitors across configurable dimensions.
Competitive Teardown
Analyzes competitor products and companies by synthesizing data from pricing pages, app store reviews, job postings, SEO signals, and social media into struc...
Competitor Alternatives
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
Battlecard Generator
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning...