Sponsored Newsletter Finder

Description

Discover newsletters in a target niche relevant to your ICP, evaluate audience fit, estimate reach and CPM, and output a ranked shortlist of sponsorship opportunities. Uses web search to find newsletters, then scores each against ICP alignment criteria. Use when a marketing team wants to reach an existing engaged audience for less than the cost of building their own, or when testing a new chann...

What this skill does

1. 1Searches for newsletters across web, Substack, Beehiiv, and sponsorship marketplaces (Paved, Swapstack) using multiple ICP-targeted queries.
2. 2Scores each discovered newsletter across five dimensions -- audience match, reach, engagement, niche specificity, and sponsor accessibility -- and shortlists those scoring 15/25 or above.
3. 3Estimates cost per send and CPM from disclosed pricing or industry benchmarks by subscriber tier when no pricing page exists.
4. 4Checks whether known competitors are already sponsoring any of the newsletters, flagging those as validated ICP fit.
5. 5Outputs a ranked shortlist with tier ratings, budget allocation recommendation, and ready-to-send outreach templates for newsletters without a sponsor page.

When to use

• You want to reach an engaged ICP audience through paid newsletter placements and need a shortlist of options ranked by fit.
• You're testing a new distribution channel with $500-5,000/month and need to know where to start before committing.
• Your competitors are running newsletter ads and you want to identify the newsletters they're using and whether you should be there too.

Frequently asked questions