Outreach 4 Categories
The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound.
git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.gitDescription
The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
What this skill does
- 1Defines four outreach categories (Inbound, Postbound, Bridgebound, Outbound) by prospect awareness level and appropriate messaging type.
- 2Provides a messaging matrix showing personalization level and message type for each category.
- 3Explains the five Bridgebound sub-categories (relationship, history, in-market, symptoms, firmographic) covering 100+ triggers.
- 4Gives clear decision rules for classifying any lead before choosing a messaging approach.
When to use
- You have a mixed list of leads from different sources and need to classify them before writing sequences.
- A marketing lead came in from a content download and you need to decide whether it is Inbound or Postbound.
- You are building a segmented campaign strategy and need a framework to separate cold, warm, and signal-based audiences.
- You are onboarding a new SDR and need to teach them how to categorize leads before they start writing emails.
Best for
Format
Frequently asked questions
What is Outreach 4 Categories?
Outreach 4 Categories is a Claude Code skill for outbound by Sacha Ranasinghe (ColdIQ). The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound.
When should I use Outreach 4 Categories?
You have a mixed list of leads from different sources and need to classify them before writing sequences. A marketing lead came in from a content download and you need to decide whether it is Inbound or Postbound.
How do I install Outreach 4 Categories?
Run the install command (git clone https://github.com/Cold-IQ/ColdIQ-s-GTM-Skills.git). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Outreach 4 Categories free to use?
The source is public on GitHub (Cold-IQ/ColdIQ-s-GTM-Skills), but the repository has no open-source license, so reuse rights stay with the author.