OutboundSequences · Cadence
Outbound Plays
Use to craft channel-specific outreach sequences that tie directly to detected intent signals.
by GTM Agents·Apache-2.0·★ 230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agentsWhat this skill does
- 1Maps each detected intent signal to a specific play archetype, such as a security spike triggering an executive briefing.
- 2Defines persona-specific copy blocks, value props, and proof points activated by each signal type.
- 3Sequences multi-channel outreach - email, call, social - with timing guidelines based on signal freshness.
- 4Measures reply rate, meeting rate, and pipeline impact per channel with feedback loops into play design.
- 5Specifies when to escalate a play to an exec sponsor, ABM pod, or customer marketing team.
When to use
- Launching an SDR or AE campaign triggered by a specific intent signal like a job posting or product usage event.
- Coordinating a multi-channel outreach wave that needs to reference the actual buying trigger in the first touch.
- Refreshing play libraries after a product launch or persona shift makes current scripts stale.
- Ensuring outreach does not conflict with active customer success or support motions on the same account.
Best for
Sales Development RepCustomer Success ManagerABM Marketer
Format
FrameworkTemplateWorkflowPlaybook
Frequently asked questions
What is Outbound Plays?
Outbound Plays is a Claude Code skill for outbound by GTM Agents. Use to craft channel-specific outreach sequences that tie directly to detected intent signals.
When should I use Outbound Plays?
Launching an SDR or AE campaign triggered by a specific intent signal like a job posting or product usage event. Coordinating a multi-channel outreach wave that needs to reference the actual buying trigger in the first touch.
How do I install Outbound Plays?
Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Outbound Plays free to use?
Yes. Outbound Plays is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.
Source repository
gtmagents/gtm-agents★ 230 · 39 forks
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