Kol Discovery
Find Key Opinion Leaders (KOLs) in a given domain by combining web research with LinkedIn post search.
npx goose-skills installDescription
Find Key Opinion Leaders (KOLs) in a given domain by combining web research with LinkedIn post search. Given a company/idea and target domain, generates authority keywords, searches LinkedIn posts to find prolific authors with high engagement, and merges with web-researched influencers. Use when someone wants to "find influencers in X space" or "who are the KOLs for Y industry.
What this skill does
- 1Generates 15-25 thought-leadership keywords tailored to a domain, then searches LinkedIn posts to find high-engagement, prolific authors.
- 2Scores each author on a composite KOL index: engagement volume, posting consistency, content quality, keyword breadth, and web research bonus.
- 3Merges post-data results with web-researched influencers (conference speakers, newsletter writers, podcast hosts) and flags overlaps.
- 4Exports a ranked CSV of the top KOLs with engagement stats, their best post, and source attribution.
When to use
- Before launching a content or partnership program and needing to identify who shapes conversation in a target industry.
- Building an influencer outreach list for a product launch or co-marketing campaign in a specific vertical.
- As the first step in the KOL engager pipeline, before scraping audiences for ICP-fit leads.
Tools used
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Frequently asked questions
What is Kol Discovery?
Kol Discovery is a Claude Code skill for sourcing by GooseWorks AI. Find Key Opinion Leaders (KOLs) in a given domain by combining web research with LinkedIn post search.
When should I use Kol Discovery?
Before launching a content or partnership program and needing to identify who shapes conversation in a target industry. Building an influencer outreach list for a product launch or co-marketing campaign in a specific vertical.
How do I install Kol Discovery?
Run the install command (npx goose-skills install). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.
Is Kol Discovery free to use?
The author distributes it as MIT, but the repository has no LICENSE file. The source is public on GitHub (gooseworks-ai/goose-skills).