CRMData · Quality

Identity Resolution

Use to match accounts, contacts, and opportunities across enrichment sources with governed rules.

by GTM Agents·Apache-2.0·230 on GitHub·updated 2026-04-03
claude plugin marketplace add gtmagents/gtm-agents

What this skill does

  1. 1Defines a key hierarchy (domain, account ID, email, person ID) and configures deterministic plus fuzzy matching rules with confidence scoring.
  2. 2Specifies conflict-handling policies -- precedence rules, merge logic, and exception queues -- for records that fail clean matching.
  3. 3Ties intent signals, enrichment outputs, and product telemetry to unified account and contact IDs across systems.
  4. 4Maintains a full audit trail with lineage metadata, before/after snapshots, and rollback steps for governance.

When to use

  • Normalizing outputs from multiple enrichment providers before syncing to CRM or CDP.
  • Diagnosing duplicate or conflicting records that are causing reporting or routing errors downstream.
  • Rolling out a new intent or enrichment provider that needs to align with existing account IDs.

Best for

Revenue OperationsGTM Engineer

Format

FrameworkTemplateWorkflowAnalyzerTrackerPlaybook

Frequently asked questions

What is Identity Resolution?

Identity Resolution is a Claude Code skill for crm by GTM Agents. Use to match accounts, contacts, and opportunities across enrichment sources with governed rules.

When should I use Identity Resolution?

Normalizing outputs from multiple enrichment providers before syncing to CRM or CDP. Diagnosing duplicate or conflicting records that are causing reporting or routing errors downstream.

How do I install Identity Resolution?

Run the install command (claude plugin marketplace add gtmagents/gtm-agents). Once the skill is in place, Claude Code loads it automatically whenever a task matches what it does.

Is Identity Resolution free to use?

Yes. Identity Resolution is open source under the Apache-2.0 license, published in the gtmagents/gtm-agents repository on GitHub.

Source repository

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