Copywriting

Description

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" or \"CTA copy.\" For email copy, see email-sequence. For popup copy, see popup-cro.

What this skill does

1. 1Writes full page copy organized by section: headline, subheadline, social proof, benefits, how-it-works, objection handling, and final CTA.
2. 2Produces 5 headline variants using different formulas (outcome, pain, question, bold claim, category) for A/B testing.
3. 3Generates 3-5 CTA options with action-verb formulas and rationale for each.
4. 4Annotates every key copy decision with the principle it applies so authors understand the logic.
5. 5Flags conversion risks proactively — missing social proof, vague value props, features without benefits — before delivering the draft.

When to use

• A homepage, landing page, pricing page, or feature page needs copy written from scratch.
• The current page opens with 'We' or the company name and needs reframing around customer outcomes.
• You need multiple headline or CTA variants to test against each other.
• Traffic is arriving from ads but the page is not matching the ad message or audience.

Frequently asked questions