Competitor Signals

Description

Extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals. Detects people actively switching from competitors as highest-priority leads.

What this skill does

1. 1Scrapes competitor case study and testimonial pages to identify companies that have already bought in your category.
2. 2Pulls Product Hunt launch commenters and upvoters for each competitor, scoring by engagement level.
3. 3Searches Hacker News for competitor mentions and flags users expressing switching intent as highest priority.
4. 4Detects switching signals — people publicly saying they are moving from or evaluating alternatives to a competitor.
5. 5Scores all signals by type and outputs a single CSV with competitor attribution and source context.

When to use

• You want to find people who are actively in-market by watching who engages with competitor launches.
• A competitor just published new case studies and you want to identify those companies as targets.
• You need a prioritized list of switching-signal leads to contact this week before they make a decision.
• You want to understand which competitor generates the most audience activity and where their users are frustrated.

Tools used

Frequently asked questions