Competitor Ad Intelligence

Description

Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad landscape, find new creative directions, or identify weaknesses in a competitor's p...

What this skill does

1. 1Search Meta Ad Library and Google Ads Transparency Center for all active ads from each competitor and collect copy, format, CTA, and landing page URL per ad.
2. 2Cluster ads by hook type — fear, outcome, social proof, contrarian, product-led — to reveal each competitor's primary messaging strategy.
3. 3Fetch each unique landing page to score message match between ad promise and page delivery, and map the full click-to-conversion funnel.
4. 4Identify which angles are overcrowded, which formats are underused, and which competitor vulnerabilities represent exploitable gaps.
5. 5Generate specific counter-play recommendations with proposed headlines, platforms, and landing page strategy for each identified weakness.

When to use

• You're launching paid campaigns and want to know what's already working in your category before spending anything.
• Creative performance has plateaued and you need new angles validated by competitor ad longevity data.
• A competitor has significantly ramped their ad spend and you want to understand their strategy before responding.
• Preparing a media plan and need to allocate budget across formats and platforms based on what the competitive field is doing.

Tools used

Frequently asked questions